David Erasmus

I just got distracted by Facebook for the 15th time today but realised a subtle but pretty significant change.

They appear to have done away with the “comment” button so you can just slap enter and it is posted.

Brilliant!

This is a long overdue improvement to their User Experience to make Facebook truely feel like a conversation.

In our forever faster world anything that breaks our natural flow or tendencies will prevent us from taking action.

These improvements are not convenient luxuries but a necessity if the dinosaurs like Facebook want to keep ahead of the game.

Bigger empires have fallen but Facebook seems to still be making the right innovative moves at the moment.
(Other than the horrid black background, hover over photo gallery recently added)

I was asked to be a short summary of my thoughts on the iPad2 for Mobile Industry review, check it out here…..

www.MobileIndustryReview.com/Ipad2-David-Erasmus

I am in the middle of a couple of Startups at the moment and before Christmas I was feeling extremely stressed which is unlike me.

What I realised is that I had cut off my creative outlet through working too hard and letting the creative side of my brain die which put EVERYTHING out of kilter. I felt stressed and it was like I was dieing inside.

Through the encouragement of a select couple of friends I picked up my guitar and started expressing myself through music again and amazingly my balance began to be restored. The pressure is still with me but feels in balance as I am living more wholly.

The video below was taken last week courtesy of @SteveBooker.
I do not post it because it good, I post because it is me and that is enough.
(Also please forgive the thumbnail and embarrassing faces I pull)

The Peculiars – Why Can’t I Feel It from Steve Booker Photography on Vimeo.

If you are dieing inside or unbalanced try making the things that enable you to express yourself a priority and see if it changes stuff

I have nothing to add to these other than I love them

We all love video, Its a great platform to communicate a great amount of emotion over a very short period of time.

Whenever someone says to me “You have to read this book” I always say can I find her on TED or you tube?”

My life long friend Oliver Hall MD’s a company called Liquid Productions and has been putting videos on people’s websites  to help them convey their messages for a number of years now and seen great uplift in ROI from his clients sites as a result.

The tension is that until the media is interactive you cannot truly track conversions.

The reason newspaper advertising does not compare to Google ads is because Google ads are completely trackable. With good analytics there is no guessing involved. All results are tracked

You Tube have begun to invest in interactive video and allowing payments near the video like this video which is distrubing so do not watch!,

When the “1 click payment infrastructure has matured in a couple of years conversions will be able to get completed by clicking on the actual video at the end of the message.

This is cool but more importantly seamlessly finishes the video feedback loop to show exactly how much money that video made up.

As mobile network infrastructure improves and moves to 4G, due to the lack of real estate on smart phone devices video will be the media of choice to convey big messages quickly and effectively.

Look out for video guys going mobile and hiking their prices when the value of their media is finally realised.

(Not for me please Oli)