David Erasmus

My team are already bored of hearing it.

“The future is Social and Mobile”

We want to do….

Whatever we want

With whoever we want

Whenever we want

———————–

Is it good?

Probably not

Is there any way to stop it?

Probably not

Will you win commercially if you fight it?

Probably not

In any market segment, any country any socio-economic grouping sooner or later I think you will be hearing these words.

Mobile & Social

Since the web began there has been a huge divide between our digital selves and our ‘real selves’.

I remember being a 17 year old talking to girl friends too much on MSN sharing all sorts of deep and meaningful stuff and then feeling weird seeing them and not even wanting to hug them as the two lives were so seperate.

Skype Video Chat has been a big contributor in narrowing the gap, I now speak to and train my South African staff form London over Skype and feel like I genuinely know them when I finally meet them face to face.

With the mobile device market raging and Apple leading the charge I think we are going to see that Gap completely Disappear. 4G will make our mobile web interactions as good if not better than our desk based ADSL connections.

I hope by the time 2011 is through I will be scanning my Tesco shopping on my iPhone through barcode recognition and paying for it PayPal on my mobile.

I hope I can walk round IKEA and scan all the items I want on my iPhone and get them delivered to my preloaded delivery address.

I think we will see shops becoming more about show rooms for touch and feel rather than commerce based as that can all be done more easily on our mobile.

I hope I can print from my iPad by purely making a gesture towards the physical location of the printer rather than clicking buttons or icons.

Gestures are far more intuitive, just look at kids trying to touch the screen of your dell PC the whole time. Finally they will be allowed. I maintain that the iPad will be amazing for kids especially with learning difficulties and Grannies who can’t work out dells.

I think its going to be fun to ride this wave.

As you may well know I am not ashamed to state that I am a bit of a Godinite!

When Seth Godin came out with an App that feeds his Blog and Twitter in I thought I would check out Motherapp who were credited for it as we could make use of their service for our clients.

They were excellent, Very efficient and delivered way above my expectations.

You can download the App here

I am now going to use them my new business Xinspired.com. We are currently in the process of registering into their new partner program.

I believe in focus and niches. Xinspired.com is a Mobile Apps business that specialises in making Mobile – Micro Payment experiences.

This means that when someone comes along and wants a simple App we don’t want to turn them away but similarly we don’t want to divert our attention. Enter Motherapp………

Thank you Motherapp